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1.
Journal of Revenue and Pricing Management ; 22(2):157-165, 2023.
Article in English | ProQuest Central | ID: covidwho-2260954

ABSTRACT

The COVID-19 pandemic has had a dramatic impact on people's travels. Due to the recurrent pandemic and regionally different policies in China, travelers must pay a lot for flight cancellations and changes. To accommodate this, online travel agencies (OTA) can provide a more flexible ancillary as a supplement to the airline company's services. Here, we introduced the upgraded all-in-one (AIO) service package, which offers compensation for flight delays, changes, or refund. We also designed a dynamic recommendation engine (DRE), which can make real-time personalized recommendations. Backed by AB testing, the machine learning-based DRE not only raises the package attach rate without interrupting the flight ordering process, but also helps the customers cut cost when making flight cancellations or changes.

2.
World Wide Web ; 26(2):713-732, 2023.
Article in English | ProQuest Central | ID: covidwho-2284437

ABSTRACT

In modern days, making recommendation for news articles poses a great challenge due to vast amount of online information. However, providing personalized recommendations from news articles, which are the sources of condense textual information is not a trivial task. A recommendation system needs to understand both the textual information of a news article, and the user contexts in terms of long-term and temporary preferences via the user's historic records. Unfortunately, many existing methods do not possess the capability to meet such need. In this work, we propose a neural deep news recommendation model called CupMar, that not only is able to learn the user-profile representation in different contexts, but also is able to leverage the multi-aspects properties of a news article to provide accurate, personalized news recommendations to users. The main components of our CupMar approach include the News Encoder and the User-Profile Encoder. Specifically, the News Encoder uses multiple properties such as news category, knowledge entity, title and body content with advanced neural network layers to derive informative news representation, while the User-Profile Encoder looks through a user's browsed news, infers both of her long-term and recent preference contexts to encode a user representation, and finds the most relevant candidate news for her. We evaluate our CupMar model with extensive experiments on the popular Microsoft News Dataset (MIND), and demonstrate the strong performance of our approach.

3.
2022 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2022 ; 2022-October:409-414, 2022.
Article in English | Scopus | ID: covidwho-2152536

ABSTRACT

The three times increase of SonyLiv viewers during the Tokyo Olympic, the 10% hike of YouTube users during the isolation era of covid-pandemic, and the 19% growth in Netflix user count due to the fastest growth of OTT, etc. have made the digital platform's mode all-time active and specific. The hourly increase of users' interactions and the e-commerce platform's desire of letting users engage on their sites are pushing researchers to shape the virtual digital web as user specific and revenue-oriented. This paper develops a deep learning-based approach for building a movie recommendation system with three main aspects: (a) using a knowledge graph to embed text and meta information of movies, (b) using multi-modal information of movies like audio, visual frames, text summary, meta data information to generate movie/user representations without directly using rating information;this multi-modal representation can help in coping up with cold-start problem of recommendation system (c) a graph attention network based approach for developing regression system. For meta encoding, we have built knowledge graph from the meta information of the movies directly. For movie-summary embedding, we extracted nouns, verbs, and object to build a knowledge graph with head-relation-tail relationships. A deep neural network, as well as Graph attention networks, are utilized for measuring performance in terms of RMSE score. The proposed system is tested on an extended MovieLens-100K data-set having multi-modal information. Experimental results establish that only rating-based embeddings in the current setup outperform the state-of-the-art techniques but usage of multi-modal information in embedding generation performs better than its single-modal counterparts. 1. © 2022 IEEE.

4.
15th Textile Bioengineering and Informatics Symposium, TBIS 2022 ; : 205-215, 2022.
Article in English | Scopus | ID: covidwho-2125365

ABSTRACT

Since 2020, the precedence of COVID-19 and its variants has made a significant impact on the global fashion industry and instigated a fundamental change in consumer purchasing behaviour. A series of lockdowns, travel restrictions, social distancing has forced consumers to rely on and adapt to online shopping methods, causing major branding retail companies to innovate new online based consumer interaction systems. Moreover, work from home has significantly cut down sales in formal wear, while outing restrictions and social distancing has further cut down demand for fast and luxury fashion. Consumer needs and preferences in turn have reoriented towards home comfort and athleisure wear, as well as essential wearables. However, the current online shopping platforms do not provide a way for consumers to specify their own needs and preferences which leads to dissatisfaction for consumers, uncertainty in consumer purchases resulting in high inventory risk for branding retailers, as well as suppliers. This paper introduces how consumer's needs and preferences can be linked with product performance on e-shopping platforms with the novel consumer interactive system "Fashion Big Data (FBD) API plugins". It will describe how the FBD API plugins can enable consumers to set their own needs and preferences;compare consumers' needs and preferences with certified product performance;and provide respective smart personalized product recommendations. The paper will demonstrate real business case examples with hand feel, skin feel and thermal wear comfort FBD API plugins from the EU Horizon 2020, Fashion Big Data Model (FBD B_MODEL) project. This will be followed by FBD B_MODEL business case partner and consumer feedback. © Textile Bioengineering and Informatics Symposium Proceedings 2022 - 15th Textile Bioengineering and Informatics Symposium, TBIS 2022.

5.
22nd International Conference on Artificial Intelligence in Education, AIED 2021 ; 12749 LNAI:302-307, 2021.
Article in English | Scopus | ID: covidwho-1767420

ABSTRACT

The swift transitions in higher education after the COVID-19 outbreak identified a gap in the pedagogical support available to faculty. We propose a smart, knowledge-based chatbot that addresses issues of knowledge distillation and provides faculty with personalized recommendations. Our collaborative system crowdsources useful pedagogical practices and continuously filters recommendations based on theory and user feedback, thus enhancing the experiences of subsequent peers. We build a prototype for our local STEM faculty as a proof concept and receive favorable feedback that encourages us to extend our development and outreach, especially to underresourced faculty. © 2021, Springer Nature Switzerland AG.

6.
3rd IEEE International Conference on Transdisciplinary AI, TransAI 2021 ; : 116-121, 2021.
Article in English | Scopus | ID: covidwho-1752450

ABSTRACT

Online content streaming is the most popular form of entertainment in recent times due to COVID 19 lockdown. All popular streaming services use various product recommendation schemes to retain users to their services by intriguing them with content that they might like. Various recommendation systems have been used by famous streaming services like Netflix, Amazon Prime, Hulu, etc. but they lack consistency and accuracy as they suffer from some severe problems such as the first rater problem, sparsity problem, and various computations problems. In this research, we have come up with a hybrid machine learning recommender system which uses an ensemble of content-based and collaborative filtering techniques to not only solve all data sparsity problems but also provide more personalized recommendations to the users based on their watching history and user profile. This research provides a new algorithm that increases the quality of content that is being recommended to the users. © 2021 IEEE.

7.
International Journal of Circuits, Systems and Signal Processing ; 16:122-131, 2022.
Article in English | Scopus | ID: covidwho-1663038

ABSTRACT

At present, personalized recommendation system has become an indispensable technology in the fields of e-commerce, social network and news recommendation. However, the development of personalized recommendation system in the field of education and teaching is relatively slow with lack of corresponding application.In the era of Internet Plus, many colleges have adopted online learning platforms amidst the coronavirus (COVID-19) epidemic. Overwhelmed with online learning tasks, many college students are overload by learning resources and unable to keep orientation in learning. It is difficult for them to access interested learning resources accurately and efficiently. Therefore, the personalized recommendation of learning resources has become a research hotspot. This paper focuses on how to develop an effective personalized recommendation system for teaching resources and improve the accuracy of recommendation. Based on the data on learning behaviors of the online learning platform of our university, the authors explored the classic cold start problem of the popular collaborative filtering algorithm, and improved the algorithm based on the data features of the platform. Specifically, the data on learning behaviors were extracted and screened by knowledge graph. The screened data were combined with the collaborative filtering algorithm to recommend learning resources. Experimental results show that the improved algorithm effectively solved the loss of orientation in learning, and the similarity and accuracy of recommended learning resources surpassed 90%. Our algorithm can fully satisfy the personalized needs of students, and provide a reference solution to the personalized education service of intelligent online learning platforms. © 2022, North Atlantic University Union NAUN. All rights reserved.

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